Copywriting

Copywriting

The following is copy written for a landing page used to promote a free book with up-sell options. The conversion rates were well over the industry average ranging from 5-15%, depending on the product.

I am giving away my book with three tools to make self-love easier for free because I want to help others learn to love themselves. While the book is free, all I ask is that you pay for shipping. This allows us to give you a tangible resource you can carry with you anywhere, reminding you to show up in love with yourself every day. My goal is to provide a resource to as many people as possible, so all I ask is that you cover the shipping cost, and in return you’ll have an actual hard copy book that will give you tangible tools to love yourself.

You probably have heard that it’s so important to love yourself. But how can you actually do that?

I wrote this book to share with you the three tools that I regularly use to love myself even deeper. After living most of my life in fear of not being good enough, I finally became willing to change. I used to look in the mirror and would be filled with self-hatred. But today, I am free from that.

Through many experiences and practices, I found three tools that have led me towards self-love. And I want to share them with you.

All you have to do is download the book to start (or continue) your journey towards self-love. These three tools have been around for centuries, however, in this exclusive book, I provide new insight into how to use them and why they’re so important. And the best part is, it’s free.

I want to live in a world filled with love, and that starts with everyone learning to love themselves. So here is your free book with three daily skills that will bring you closer to the love that you deserve. 


COPY FOR UPSELL PAGES

These supplementary materials will aid you on your journey of falling in love with yourself.

For some reason treating yourself like someone you love doesn’t come naturally to most people. I understand. I’ve been there. And I’ve discovered a daily self-love practice that has exponentially aided my journey and helped me in the process. I want to support you by sharing additional resources to make your daily practice a little easier.

 …

I am offering an exclusive meditation to accompany the free book you just ordered that will help you to love yourself more. You can use the audio to meditate with everyday, set as an alarm to wake yourself up with love in the morning, or play in your car on the way to work. However, you want to use it is up to you, but the goal is to bring you more love.

The second exclusive offer I’m providing to help you on your journey is a journal, created with the intention to learn to fall in love with yourself. Journaling as a daily practice is proven to decrease anxiety and stress. It is one of my daily self-love practice tools that I discuss in the book and with this journal you will have a tool that you can use every day to pour more love into yourself.

EMAIL COPY

Congratulations! You’re one more step towards learning how to fall in love with yourself. I want to thank you for taking this journey of trying to spread more love in the world. It starts with your relationship to yourself.

 While you wait for your hard copy of the book, I have provided you with an electronic copy so you can get started on your self-love practice right away. Please note that the download link is only clickable one time and after initial use, the link will expire. Open it up and start your daily practice of the three tools that will encourage self-love.

 Thank you so much for actively spreading more love in the world. Follow me on _____________ and share your thoughts about your journey towards treating yourself like someone you love.


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